If you are running a business, it is important to make sales so that you can continue to run your business so optimization strategies for businesses should be a priority. Getting new leads and customers is essential for any business to gain traction and to grow and the cost to advertise must also be effective. An optimization strategy that would be effective is using display programmatic ads. Putting banner pictures of food on Facebook is a great way to expose your business. Many people take affirmative action if a picture is used to support the read, and food is a no-brainer.
Depending on the type of business you are running, whether it is authentics, a chain restaurant or unique, they all have a role in how you will be able to market your business on Facebook. Since Facebook is the most dominant in banner ads, it will be wise to do some demographic research and lure tourists into your business depending on the location you are in. Using split tests is a great way to find what works best in the beginning and then have it automated to where it targets people at the right time.